Stereotypes and the Elderly - 1243 Words

In American society, it seems that we treasure youth and either fear or are disappointed to reach old age. Our culture has a big influence on how the elderly are perceived has stereotyped this population, mostly seen through the media. Even in films, TV, books, and magazines old people are often portrayed as frail, weak, klutzy, or indecisive. We should look treat our elderly with respect for the fact that they are more associated with experience, knowledge, and wisdom than a younger population. Ageism describes this discrimination against the old due to misconceptions and ignorance. Every person has their own perceptions of seniors and growing old. As an individual grows up, those perceptions are influenced by family, friends, and any†¦show more content†¦With all the different types of media around us, it doesn’t take much time to learn plenty about aging. Either seen as forgetful, cranky or decrepit, you have to think that these people are seeing the stereotype of themselves too. As older people watch TV, they are worsening their views of their own peer group. Our society needs to understand that when people are being grouped together like this and discriminated against, it can effect them emotionally and sometimes gets taken to heart. I think that some older people may even believe their own stereotypes about them themselves and thus live up to it. This doesn’t help the situation and just continues the cycle of their stereotype. When our culture put these views upon society it affects how we act and treat that part of our population. The number of people aged 65 and older is rising everyday. With the baby boomer population at hand, we need to better understand our elders. I’m sure there are a lot of people who never want to be â€Å"old† or be associated with â€Å"old people† and this can have an affect on their relationships with older people and therefore never understanding the truth behind old age. This is a meaningful exchange that gets ignored and so I believe continues to influence the minds of most Americans. I think we, especially the younger population, could learn a tremendous amount from our elderlyShow MoreRelatedLabeling Theory and Media Stereotypes of the Elderly Essay3301 Words   |  14 PagesLabeling Theory and Media Stereotypes of the Elderly Introduction Stereotypes have an overwhelming effect especially on the people they are directed towards. Studying stereotypes helps in understanding the factors leading to discrimination of certain people and not others. This is because stereotypes are depictive of opinions that are often passed from one generation to another within a particular culture. Mass media such as television and newspapers form a common source of opinions in the contemporaryRead MoreRhetoric and Stereotypes: Politicians, Tattooed People, Feminists, and Elderly People986 Words   |  4 PagesRhetoric and Stereotypes: Politicians, Tattooed People, Feminists, and Elderly People PHI 103: Informal Logic Rhetoric and Stereotypes: Politicians, Tattooed People, Feminists, and Elderly People Rhetoric pertains to the use of language to create an effectively persuasive argument. Stereotyping is taking the description of an individual and applying it to a group as a whole. There are many generalizations made when it comes to politicians, tattooed people, feminists, and elderly people. ThisRead MoreThe Quality Of Life And The Age Of An American1540 Words   |  7 PagesIn the article Challenging Aging Stereotypes Strategies for Creating a More Active Society, the authors tackle common misconceptions and stereotypes associated with aging. As our world of medicine continues to change and we experience advances in medical technology and treatments it is hard not to take notice of the fact that the older population is often overlooked for different treatments and preventative measures. The very reason for this is due to the stereotypes associated with an aging populationRead MoreEffects Of Priming On Social Perception990 Words   |  4 Pagesparticipants’ behavior on social perception. The researchers inferred that behavioral responses to stereotypes and attitudes should be capable of automatically activating if there are stimuli that can activate it. Experiments 2a and 2b hypothesized that participants who had been primed with the elderly stereotype would walk more slowly compared to participants who had not been primed with stereotype-relevant stimuli due to their mood being effected. The hypothesis given in experiments 2a and 2bRead MoreAmerica s Treatment Of The Elderly925 Words   |  4 Pagesperceived notion that Eastern societies view aging in a positive aspect, while Western societies view aging in a negative light. Although there is much emphasis on respect for elders on the Confucian societies, however, does East Asia’s treatment of the Elderly really differ from North America’s treatment? In the Perceptions of Aging in Two cultures: Korean and American views on Old Age, the authors are able to prove their thesis that through previous studies by Harwood et al that countries such as SouthRead MoreThe Lingering Effects of Stereotyping831 Words   |  3 PagesThe Lingering Effects of Stereotyping The Lingering Effects of Stereotyping The three stereotypes upon which the paper will focus are: women are untrustworthy; all White Americans are rich; and the elderly population is useless. The first stereotype is that women cannot be trusted. Often arguments to support this stereotype come from media representation in television, film, and otherwise. Women are often represented as liars who have intercourse outside of marriage or a relationship. Women areRead MoreChallenging Aging Stereotypes : Strategies For Creating A More Active Society Essay1548 Words   |  7 PagesIn Dr. Marcia Ory’s article titled Challenging Aging Stereotypes: Strategies for Creating a More Active Society, many common misconceptions about the elderly are presented and disputed, while also addressing the effect these stereotypes have on the elderly’s view of themselves and how it affects their physical wellbeing. Solutions to getting the older population active and engaged while taking care of their bodies are also presented. Thi s assessment provides a comprehensive breakdown of these topicsRead MoreA Summary And Critique Of This Article1450 Words   |  6 Pagesincrease in this elderly population pool. With an increase in longevity due to advances in medicine, there is a dire need to address this neglect to individuals after they reach a certain age. This should have been noticed before, but it is easier to see the problem now, as there are more people currently and expected to be impacted. There is a prevalence of having an ageist stereotypical mindset in our country as a whole, and this article depicts the negative impact of ageist stereotypes on health, functioningRead MoreNegatives Of Ageism1666 Words   |  7 Pageslabelled those that are over 65 as old. This is the retirement age. Younger people have gained twisted ideas about the aging process and harmful comments to go along with them. Many people have these negative stereotypes about older people because they do not know enough information abou t the elderly population, or they simply fear becoming old themselves and the possibility of death. When the fear of death is high this is called mortality salience (Barrow Hillier 2015). I believe that ageism is wrongRead MoreAging : More Than Their Stereotypes Essay1589 Words   |  7 PagesAging: More Than Their Stereotypes As people continue to live life and grow older, it is inevitable that they will age. Aging has many effects on an individual’s physical health, emotional well-being, and cognition. Key developmental changes occur in vision and hearing; both begin declining as people age (Weiten, 2014). The deterioration of these senses can be seen in Young@Heart during the scene where a few members are joking around in a car. The driver was Lenny, an ex-World War II pilot, because

High School Athletes And Sports - 905 Words

High school athletes who want to get recruited by a college need to get noticed by the right coach. Although in some cities, athletes in Class and football, basketball and baseball may have scouts come to their games, and in metropolitan areas, many sports are frequently covered in widely distributed newspapers or newscasts, every year, thousands of other outstanding athletes are overlooked for one simple reason: the coaches didn’t know they were out there student athlete. Equipment and shoe for athletics can be pretty expensive. It’s sometimes hard to get shoes and the equipment you need to participate in daily practice. The uniforms are usually provided to athletes. Today’s world isn’t very uncommon to see some families struggling with money to pay for equipment and shoe so where are they going to get money to get the stuff they need for sports. Athletics at high school are really all about making the school itself look better by the athletes succeeding . It’s unfair that the students have to buy their own shoe and equipment to play on the school team. There are many reasons why high school athletes should or shouldn’t receive shoe and equipment from the school. The NCAA rule as of now is that high student cannot take money or anything worth money such as shoes equipment. They can obviously receive a uniform but nothing more. Student are given their shoes and equipment, they may not work to the best of their ability because they say they just want the stuff. When aShow MoreRelatedHigh School Sports Make Student Athletes1599 Words   |  7 Pages High school sports make student athletes strive for better success in their education. Sure some Schools have a minimum G.P.A requirement of 2.0, and to get that all your classes have to be â€Å"C† or better. Well that’s better than letting them have a 1.0 and letting them play. It makes them have something worth studying for, For example my friend Bryan Garcia does not like school or work but he is always looking for ways to make his grades better so that he may play with the John F. KennedyRead MoreHigh School Athletes : A High Risks For Injuries During The Course Of Playing Sports1201 Words   |  5 PagesYoung athletes are at very high risks for injuries during the course of playing sports. It should be recognized that the development stage of adolescent growth is a period of physiological growth in height, muscle, skeletal and with their desire to be recognized by peers. Their belief that nothing bad will happen to them makes adolescents themselves prone to injuries. High school students play sports for various reasons such as scholarships, talents, hobbies, and fame, these reasons make high schoolRead MoreThe Effects of Athletics on Student Performance Essay1302 Words   |  6 Pages Across the United States of America, approximately 55% of students participate in extracurricular sports activities. (Koebler, Jason. High School Sports Participation Increases for 22nd Straight Year. US News. U.S.News World Report, 02 Sept. 2011. Web. 03 Dec. 2013.) Academic performance, popularity, and physical fitness are all directly affected by involvement in athletics. Overall, and contrary to popular belief, those students who participate in athletic activities often have higher physicalRead MoreWhy Should High School Sports Be Banned?1460 Words   |  6 Pagessporting events are until there is no more games. High school sports have been around since the late 19th century or the early 20th century, and at first colleges would play high school. There are some people that believe that today’s society has prioritized sports over academics. Amanda Ripley article, School Should Be About Learning, Not Sports, argues that with sports being in high school it tells students that they do not have to be in school and that there is another path they can take toRead MoreThe Importance Of High School Sports1394 Words   |  6 PagesMany people say your high school or college years are the best years of your life. You can just go to class during the week and have fun with your friends on the weekends without having to worry about all the â€Å"real world† responsibilities. Many people also say that getting involved in school activities and participating in sports is what makes your high school journey worthwhile. Now, it’s expected that you’re going to forget how to graph a trigonometric function or what the foun dations of AmericanRead MoreBenefits of High School Sports871 Words   |  4 PagesBenefits in High School Sports In high school sports, there are a number of negative and positive aspects that are associated with this industry. Regardless, many students decide they want to show case their talents at an early age. With the proper guidance and teaching, there are many benefits to playing high school sports for the athlete, their families and the community. The benefits include education, moral support and responsibility. As long as the student athlete stays on theRead MoreThe Sports Of Intercollegiate And Interscholastic Sports1319 Words   |  6 PagesIntercollegiate and Interscholastic sports have become today’s most popular sporting events in the southeastern part of the United States, which have force sports networks such as the Eastern Sport Network (ESPN) and Sports South Network (SSN) to broadcast the majority of the sporting events several times a week. These networks are spending billions of dollars to ensure that the collegiate and high school sports industries are popular and fulfilling to society. Sitkowski (2008) stated that theRead MoreThe Pitfalls Of High School Sports Essay1508 Words   |  7 PagesChildren are often exposed to sports at an early age. As they get older and start school they often participate in sports as a way to both make now friends and be active. As the children grow older, progressing into their teenage years, they become more specialized in their sports. The sports that the young people continue with grow in their favor. When the child reaches the high school level, sports take center stage. The pressure for them to perform in sports and perform well is immense. ThereRead MoreAre Athletes Treated Differently From The Rest Of The Student Body?1457 Words   |  6 Pages1) Are athletes treated differently from the rest of the student body? If so, how? Athletes may receive preferential treatment when being on a sports team can bring them prestige amongst peers, rewards from the school, and recognition from teachers, administrators, and people in the local community. Some athletes may use their status to interact and socialize with others, since they are popular, where some unknown students may have trouble interacting due to their lack of popularity. Some athletesRead MoreHigh School Sports Be A Drastic Decision Essay1165 Words   |  5 PagesPublic high schools in the United States are responsible for predominantly educating children in the classroom. However, an education should be well rounded and teach students about multiple different aspects of life. Fitness education, physical education, and high school athletics are competitive. Public high schools hold the responsibility to offer as many sports as possible and to support as many students to succeed. Terminating high school sports would be a drastic decision. â€Å"One 20 10 study by

Essay on Prohibition in 20th Century America - 1137 Words

Prohibition in 20th Century America In the early part of the 20th century some people had had enough of liquor and its deleterious effects on people and their behavior. Some believed that alcohol, and drunkenness were the most worrying afflictions that our nation faced. At least on the surface this was what prohibition was about. On the flip side, it seemed that prohibition was about a still dominant, overwhelmingly rural, white Anglo-Saxon Protestant establishment, aware that its privileges and natural right to rule were being increasingly threatened by the massive arrival of largely despised (and feared) beer-swilling, wine-drinking new American immigrants (Behr, 1996). Many of the Americans had descended from Protestant,†¦show more content†¦Many of these believers were fanatical in their beliefs and in the delivery and spread of their message. Little by little the movements gained a stronger and stronger following of those who believed that alcohol and its consumption were rotting away the moral integ rity, health, and overall foundation of American society. One of the largest constituents of this group was women. Women became so fixated on this cause that they made it into the first womens mass movement in American history...[and] also the modern worlds first large-scale, nonviolent protest movement (Behr, 1996). These women used their determination and a strict sense of religious morality to spread their message and to gain a large audience as their efforts became increasingly covered in the increasingly important newspapers. Prohibition was enacted as the 18th amendment to the Constitution. The bill, known as the Volstead Act, after Andrew J. Volstead, a Republican congressman from the state of Minnesota, was introduced on the 27th of May, 1919. After three months of debate the bill was passed by a vote of 255 to 166. On the 5th of September the Senate voted and passed the bill too. It was then made official after a final vote in the House of 321 to 70, and so was made law on October 10th (Behr, 1996). The law made sure that alcohol was not easy to lay hands on. All advertising was banned along with the consumption and production of alcohol itself. Also any equipmentShow MoreRelated`` The Epic Of America `` By James Truslow Adams1019 Words   |  5 PagesIntroduction Throughout the history of the United States of America, there has been an evident issue with the â€Å"newcomers†, the American dream, and the upward mobility of the lower class immigrants in 1920s in America. Ethnic organized crime is a phenomenon that has been largely ignored by social scientists and historians . American dream is a widely used term that became a powerful metaphor, of the American values. Americans believe, that these values can be reached through hard work and individualRead MoreThe Temperance Movement Essay1374 Words   |  6 Pagespurpose of the Temperance Movement and Prohibition on alcohol? The Temperance Movement was an anti-alcohol movement. The Temperance Movement took place back in the early 20th century. The Christian abolitionists who fought slavery also prayed to the same God to end the scourge of alcohol. The purpose of the Temperance Movement was to try to abolish alcohol in the early 1900’s. â€Å"’We Sang Rock of Ages‘: Frances Willard Battles Alcohol in the late 19th Century† (Willard). The author the of literaryRead MoreThe History of American Christians 620 Words   |  3 Pagesto God. Christians in America have been present since the colonial times. In the late 19th century, they were still thriving in the United States. In the early 20th century they were still involved in the broader American culture, committed to shaping public policy and welcome in political life. But as time continued, evangelicals started to create their own subculture, no longer involving themselves in politics and the rest of the American culture. By mid to late 20th century, evangelicals saw thatRead MoreCities in US History: 20th century We all come across with the term globalization. The developing1300 Words   |  6 PagesCities in US History: 20th century We all come across with the term globalization. The developing countries have battled with increased globalization. But be careful, the effects of globalization are very complex as well as far-reaching. No doubt there are certainly some positive effects, but one cannot overlook the negative consequences of globalization over the area like cultures in the widespread developing world. Globalization is a nothing but the concept that symbolize the contested visionsRead MoreThe Drug Of The United States874 Words   |  4 Pagesemerged in America and illicit drug use has increased.   By the second half of the 20th century the major importation of illegal narcotics and the drug war were just getting started. When the Supreme court upheld national prohibition in 1920, the politicians and citizens were split on the issue. In fact, Woodrow Wilson vetoed the law but was overridden by congress. Many in congress agreed with Wheelers view, that â€Å"The Federal Prohibition Code was the first complete national prohibition law ever adoptedRead MoreThe Legal Consumption Of Alcohol941 Words   |  4 Pagesearly 1900 s, people in America were living with the drastic changes that the Civil War had inevitably brought. Under the United States Constitution, peoples lives, liberties and all their inclusive rights were protected throughout all of the Amendments. Included in these rights were the legal consumption of alcohol, as well as the distribution. With a danger of human life, and the moral of the Country, the U.S Government passed the Eighteenth Amendment. Prohibition was the Eighteenth AmendmentRead MoreMedical Marijuana, State Legalization And New Challenges For Employers And Employees Es say1108 Words   |  5 PagesEurope was introduced to the plant by traders from Asia, but reference to the use of cannabis by the Greeks or Romans was minimal. In the Americas, it is thought that the use of the cannabis plant started in the 16th century specifically in South America, brought in by African slaves and used in spiritual rituals and magical exercises. 1 Eventually by the 19th century, European physicians, an Irish physician Dr. William B. O’Shaughnessy an Irish physician who spent time in India during British colonizationRead MoreProhibition and the Effect on America756 Words   |  3 PagesFrom the beginning of the 20th century multiple political organizations and the federal government have fought to control alcoholism in America. I chose to do prohibition because the fact that the action taken by the federal government in order to form a better society has led to an explosion of criminal offences in the past as well as today. The effects of prohibition consistently offer a hand in the shaping of American culture. Full-fledged black markets and organized crime groups both offset theRead MoreAn Example Of How Society Changed Change1198 Words   |  5 PagesBrianna Perrotta Crim 220-001 Instructor John Murphy Prompt: Discuss an example of how society was changed due to a change in law: Prohibition. The law is changing everyday for many reasons; these reasons may include Alcohol, Drugs, New ideas, Advancements, Government, Economics, Religion, Education, Family life, Recreation, and New technologies. Crime is the reason America has had to create rules to keep order to our society. These rules are followed my most citizens and those that chose to not followRead MoreTaking a Look at Prohibition937 Words   |  4 Pagesthe 18th amendment went into use in 1920. Prohibition in America between 1920 and 1933 was made a law to reduce crime and corruption, solve social issues, and improve the health of Americans. The effects of prohibition on Americans depended on the reduced amount of alcohol being drunk. For a while consumption levels of alcohol decreased but then soon increased after the long absence of alcohol. People that were not interested in alcohol before prohibition started to think of alcohol as a glamorous

Formula One Singtel Singapore Grand Prix -Myassignmenthelp.Com

Question: Discuss About The Formula One Singtel Singapore Grand Prix? Answer: Introducation The tourism landscape of Singapore has undergone a significant transformation during recent times. Several international events like Formula One Singtel Singapore Grand Prinx (Since 2008) along with new tourism platter like Integrated Resorts (IRs) have cemented the position of Singapore as one of the top tourisms destination round the world (Lee 2012). Singapore, a small island is majorly inclined on international tourists than that of domestic tourisms to earn their major economy. The number of tourists who are paying a visit to Singapore annually and the amount of money they spend on shopping and availing the services are extremely sensitive to external factors and events (Henderson 2012). The mirroring trends of tourism in Singapore showed that amount of visitors arrival in Singapore rose in during 2007 and 2008 and this lead to the increase in Gross Domestic Profit (GDP) by 3% ($8.0 billion) (Lee 2012). However, by the end of 2008, due to global financial crisis, this GDP experi enced a steep drop of 19% ($6.5 billion or 2.4% of nominal GDP). However, during the first three quarters of 2010, GDP experienced a steep increase by 3.5% of the nominal GDP. This increase in GDP is attributed to tourist expenditure like accommodation, cuisines and shopping (Lee 2012). Keeping these economic benefits in mind, government of Singapore started investing on the tourism department. The lead to the foundation of theme park, gaming zones to the Singapores tourism landscape. All these not only contributed to increase in the GDP but also lead the 111,500 new jobs and this amounts to 3.5% of total employment in Singapore (Tsai 2012). According to the latest report (2017) of Singapore Tourism Board (STB), during 2016, the visitors footfall increased by 7.75 to 16.4 million while the tourism receipts increased even higher, reaching the notch of 13.9% to $24.8 billion. This strong tourism receipt came from visitors investment on food, beverages, shopping and accommodation. According to the chief executive of STB, Mr. Lionel Yeo, "We are heartened by the strong tourism sector performance in 2016. Despite challenges such as weaker economic performance in some of Singapore's top source markets and a Zika virus outbreak, Singapore has managed to attract more quality visitors to contribute to economic growth." (Singapore Tourism Board 2016) Some of the significant investment by government in the tourism sector of Singapore include: Singapore Flyer (2008) and Singapore IR (integrated resorts). These two notable investments increased the attractiveness of Singapore in the global scenario with high tourist yield. In addition to diversify tourism offerings of Singapore, efforts have also been undertaken to expand the capacities of existing tourism set-up. For example, Singapores second cruise terminal at Marina South enhanced the ability of Singapore to give a tough competition to the global cruise industry. Efforts have also been given in the field of developing tourism software in order to enhance the tourism experience in Singapore. In the year 2008, Singapore launched the first ISP 25639 standard for the global exhibition industry under the collaboration of SPRING Singapore, Singapore Tourism Board (STB) and Singapore Association of Convection and Exhibition Organisers (SACEOS) (Chang 2014). Government also took initiat ives to increase the Singapore visibility in the world map under the Tourism plan 2015. STB further attracted and inaugurated a chain of iconic events in order to showcase Singapore as a prime destination for foreign visitors like Asia Fashion Exchange, The Formula One Singtel Singapore Grand Prix and The World Gourmet Summit (Lee Yi Chen and Ng 2012). In 2016, STB further took some revolutionary steps in order to increase the demand of Singapore as a tourist spot in the global market and thereby increasing the revenue for this island. In order to target international tourist, mostly from China, STB extended its hand to garland the digital partnership with China. This digital marketing campaign with Tuniu and Ctrip helped Singapore to promote longer mono-Singapore package that enabled Chinese citizens to enjoy Singapore in diverse ways. STB also enabled easy access on numerous digital platform of China like WeChat, Tencent, Mafengwo and Dianping. STB also support 52 technology-related projects via Business Improveent Fund and the Experience step-up Fund. This helped the stakeholders to use the technology to improve their productivity in business-to-business (B2B) collaboration and this further enhanced visitors experience. STB also took initiative to promote Hotel Industry Transformation Map along with vibrant tourism. Some of the examples of vibrant tourism initiatives include permanent digital art gallery, HSBC World Rugby Seven Series and Future World at ArtScience Museum at Marina Bay Sands (Singapore Tourism Board 2016). According to STB, in 2017-2018 outlook, political and economic uncertainties will persist along with increase in regional competition for tourism dollars. Nevertheless, Singapore will gain from the projected tourism growth coming from the Asia-Pacific region (Singapore Tourism Board 2016). Singapore Tourism Board (STB), is the main destination management organisation (DMO) for tourism (Singapore Tourism Board 2017). It has four different division namely tourism, corporate service, tourism marketing, regional marketing and tourism business. All these divisions are included under the ministry of industry and trade. Tourist promotion is the main role of STB. However, STB is also engaged in economic development of tourism industry in Singapore. The principal aim of Singapore is to make tourism the main economic pillar of the country via implementation of the well-thought out strategy in collaboration with private and public sector stakeholders. STB also strives for innovative and exciting experience for the visitors in close partnership with medium and large enterprises. The prime focus area of STB is uplifting the position of Singapore as one of the leading exhibition cities in Asia while developing Singapore as the leading leisure destination in Asia. The main function o f management of STB includes promotion and development of Singapore as an exciting tourist destination via giving effective advice to government in regards to tourism promotion. STB also encourage investments in tourism infrastructure while developing innovative tourism product and destination marketing campaign (Singapore Tourism Board 2017). STB, DMO of Singapore is aware of total system definition of the island as a tourist destination since its destination and this is quite evident from the dynamic tourism policies of Singapore. The tourism management of Singapore has undergone an assorted change over decade and present tourism strategies are dependent on three pillars namely uplifting its position as - leading convection and exhibition city in Asia with firm and flexible business environment, dominating Asian leisure destination and the service centre of Asia (Singapore Tourism Board 2017). Under the brand and marketing strategy, STB has deployed the brand Uniquely Singapore to represent the unique identity of the country which has now evolved as yoursingapore (Singapore Tourism Board 2017). STB has also taken initiatives to communicate the brand image to all overseas and domestic stakeholders along with the political travellers. Singapore has also recognised the potential value of Singapore as a brand and has accordingly solved the matter via implementing professional marketing strategies. It also utilises potential mega events in order to promote the brand and attract international tourist like staging formulae one race and youth Olympic (Singapore Tourism Board 2017). In order to promote brand Singapore as a tourist destination in the virtual world, STB has taken initiatives via disseminating broachers, media advertisements and other online initiatives. For instance, it has promoted Sir Stamford Raffles Statue, People of the River sculptures along with Merlion statut e at Merlion Park as famous photo clicking destination. In order to project Singapore as an approachable destination among the political dignitaries, STB has announced to organise Rotary International Convection on 2024 and this would be one of the largest associations Congress till date (Singapore Tourism Board 2017). In order to transform and promote the hotel industry, STB has come forward to take new initiatives. Under the banner of Hotel Industry Transformation Map, STB introduced four key strategies namely building new business model based in man-power, growing business via internationalization and strong quality pipeline talent and innovation through developing new solutions. This new initiative has led to the 15 awarded solutions along with agreement of 30 new participating hotels to pilot these solutions. 3-year hotel careers campaign increase new job opportunity in the field of hotel management and abroad and this lead to fresh infiltration of multiple young aspiring blood in to Singapore tourism business, paving the way for new development. STB has also host Open Hotel Weekends, it was an open house event in which 22 hotels participated for over 2 week in October 2017 and this fresh participation opened channels for new investment in hotel industry in Singapore from few of the notable ho tel tycoons. STB has also taken new initiatives to transform the travel agents operating in Singapore. The Business Information Playbook served as a resource for the travel agents who are planning to adopt new business model based on the tourism footfall in Singapore. In order to further support the travel agents, STB has also led to the foundation of an online portal for sharing of information. STB has also proposed new plan, green lane, for funding and approval of the travel agents willing to invest in Singapore tourism (Singapore Tourism Board 2017). Thus overall, STB is the main public sector body operating as DMO in Singapore. Its contribution towards Singapore tourism is unparalleled as it projects Singapore as one of the global tourist destination via bringing in effective collaboration from hotels, travel agents, business tycoons and international tourists. References Chang, I.Y., 2014. Critical success factors for international travel fairs, using the Taipei International Travel Fair as an example.Acta Oeconomica,64(Supplement 2), pp.165-176. Henderson, J.C., 2012. Planning for Success: Singapore, the Model City-State?.Journal of International Affairs, pp.69-83. Lee Yi Chen, L. and Ng, W.K., 2012. Formula One Singtel Singapore Grand Prix and the City. In6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener(pp. 1-10). International Forum on Urbanism. Lee, C.G., 2012. Tourism, trade, and income: Evidence from Singapore.Anatolia,23(3), pp.348-358. Singapore Tourism Board., 2017.New Initiatives To Advance Transformation across Hotel Industry. [online] Available at: https://www.stb.gov.sg/news-and-publications/lists/newsroom/dispform.aspx?ID=734 [Accessed 21 Jan. 2018]. Singapore Tourism Board., 2017.New Initiatives To Help Travel Agents Transform. [online] Available at: https://www.stb.gov.sg/news-and-publications/lists/newsroom/dispform.aspx?ID=733 [Accessed 21 Jan. 2018]. Singapore Tourism Board., 2017.Singapore Set to Host Rotary International Convention 2024, its Largest Association Congress to Date. [online] Available at: https://www.stb.gov.sg/news-and-publications/lists/newsroom/dispform.aspx?ID=735 [Accessed 21 Jan. 2018]. Singapore Tourism Board., 2017.Sir Stamford Raffles Statue and the People of The River sculptures to undergo routine cleaning from 25-26 January 2018. [online] Available at: https://www.stb.gov.sg/news-and-publications/lists/newsroom/dispform.aspx?ID=738 [Accessed 21 Jan. 2018]. Stb.gov.sg. 2016.Singapore Achieves Record Tourism Sector Performance in 2016. [online] Available at: https://www.stb.gov.sg/news-and-publications/lists/newsroom/dispform.aspx?ID=696 [Accessed 21 Jan. 2018]. Tsai, S.P., 2012. Place attachment and tourism marketing: Investigating international tourists in Singapore.International Journal of Tourism Research,14(2), pp.139-152.